How to prepare to sell in Q4 with an AI salesperson
Q4 is the “all or nothing” quarter: Black Friday, Cyber Monday, Christmas, and year-end concentrate peaks of demand. If you are not ready, you will lose sales. A well-prepared AI salesperson can make the difference between a lukewarm close or a close that reaches or surpasses goals.
Why Q4 is decisive
Every year, buyers expect aggressive promotions, fast shipping, and immediate attention during November and December. The companies that respond faster gain more market share.
But that is where the problem lies: human teams usually get overwhelmed just when they are most in demand. With an AI salesperson like Biky, you can relieve that pressure.
Biky automates attention, qualifies leads, schedules, recommends products, and syncs with your CRM. But like every salesperson, Biky needs to understand your business, that is why it is important you make your decision before it is too late.
5 steps to prepare your AI salesperson for the high season
1. Train your AI with seasonal data and campaign scripts
Weeks before the high season, usually before Black Friday, feed your AI with examples of expected interactions (questions about offers, returns, delivery dates).
It is also the time to create specific flows for key events (Black Friday, Cyber Monday, and any others you have planned). That way your AI will respond confidently and adapt without improvising.
2. Upload and optimize your holiday catalog
Integrate your product catalog with Biky so it can suggest offers, upsells, and cross-sells directly in the conversation.
Clearly mark which products have discounts, which have limited stock, or urgent shipping.
Run tests before the peak to ensure the suggestions are coherent and attractive.
3. Simulate waves of massive traffic and message load
The last quarter of the year, especially the last two months, brings many simultaneous inquiries. Run load simulations (message volume tests) to ensure your AI salesperson manages them properly.
4. Post-sale follow-up plan & cart recovery
Not everything ends with the “yes.” Many abandonment cases occur when clients cool off during the final process.
Set up your AI salesperson to send automatic reminders (“you noticed you left this product…”) and resume conversations with incentives (final discounts, free shipping).
During Q4, these reminders can make the difference between +10% or +30% additional sales.
5. Real-time monitoring and automatic adjustment
During the season, monitor critical metrics: conversion rate, average response time, percentage of qualified leads, unanswered tickets.
With Biky, you have access to “KB Metrics” and reports integrated with the Keybe suite.
Adjust your conversation flows on the fly (for example: if you notice many people asking “delivery before Christmas,” make the AI respond to that objection first). The advantage of AI is that it can adapt without waiting for long editing cycles.
Expected results with Biky
- Companies already using Biky report 3× more conversions compared to generic bots.
- Our Retail clients already enjoy 24/7 AI functions that integrate catalog, follow-up, auto-assignment, and more.
- Biky achieves more than 80% qualified leads compared to traditional agents.
These results show what is possible with good preparation.
Is your company ready?
If you want your last quarter not to be a rollercoaster of errors and lost leads, hiring an AI salesperson and training it in time is key. That way you will be ready to surf the biggest commercial wave of the year.
👉 Do you want to revolutionize your sales? Hire your AI salesperson
Frequently Asked Questions
When to start preparing for Q4 with AI?
By the first week of November would be the deadline, if you want to guarantee having tactics organized and giving you good results.
Can the AI’s “personality” be changed depending on the campaign (Black Friday vs Christmas)?
Yes. You can create variations in tone, offers, and responses depending on the event. A well-trained AI can differentiate those moments.
