Why is it crucial to have a real-time updated CRM and how can AI feed it automatically?
A CRM updated in real time with AI helps you sell more, improve customer service, and make decisions without missing out on key opportunities or data.
One of the biggest problems in sales teams isn’t the lack of leads… it’s the loss of information.
Most CRMs (Customer Relationship Management systems) are incomplete, outdated, or poorly used. Sales reps are so busy selling, replying to messages, or handling tasks that they don’t log 100% of their interactions — which fragments information and hinders decision-making.
This is where Biky comes in: an AI seller that doesn’t just chat and schedule — it also logs all commercial activity in your CRM automatically, without human intervention.
In this article, you’ll learn why a real-time updated CRM is key to scaling your operations with AI and the concrete benefits it brings to your business.
The Problem with Traditional CRMs
The issue is that most CRMs are “dead” systems — meaning they:
- Don’t reflect the reality of your commercial conversations.
- Contain incomplete, outdated, or duplicated records.
- Aren’t integrated with your conversational channels (WhatsApp, Instagram, webchat).
- Don’t let you make decisions based on real data.
Why does this happen?
- Salespeople are overwhelmed and don’t have time to log every interaction.
- Chat messages stay on phones or inboxes.
- There’s no automatic follow-up or connection between platforms.
Key data:
- 70% of leads are lost due to lack of follow-up or poor CRM registration [1].
- Only 40% of salespeople update their CRM consistently [2].
- Companies with well-used CRMs increase conversion by up to 29% [3].
What Is a CRM Powered by AI and Updated in Real Time?
This is a customer management system that:
- Is fed in real time.
- Has up-to-date data with zero human input.
- Centralizes everything happening with each lead or customer.
- Becomes the operational hub for marketing, sales, and customer service.
How Does AI Like Biky Make This Happen?
Biky acts as an AI sales assistant that — in addition to talking with your customers — does something many humans forget to do: it logs everything.
Step-by-step:
- A lead starts a conversation on any channel (WhatsApp, web, Instagram, etc.).
- Biky qualifies the lead, responds, schedules, or continues the sales flow.
- Each interaction is automatically logged in the CRM, including:
- Time and channel of contact
- Purchase intent
- Products consulted
- Lead status in the funnel
- Key conversations
- Appointments and follow-ups
- No errors or forgetfulness: everything is centralized and ready for the commercial team.
Traditional CRM vs Living CRM with AI
| Feature | CRM tradicional | CRM vivo con IA (Biky) |
| Manual logging | ✅ Requires time | ❌ Not needed |
| Human errors/omissions | ❌ Frequent | ✅ None |
| WhatsApp integration | ❌ Partial | ✅ Full |
| Automated follow-up | ❌ Limited | ✅ Personalized |
| Unified customer view | ❌ Fragmented | ✅ Real-time 360° |
Benefits of Having a Living CRM with Biky
- 100% of conversations are logged.
- Automated follow-up with zero human effort.
- Data is ready for analysis and decision-making.
- Less time lost on admin tasks.
- Higher productivity from the sales team.
- Better customer experience (CX).
If It’s Not in the CRM, It Doesn’t Exist
Your CRM should be a reliable, living, and complete source of your customer relationships. If it depends on your salespeople’s time to stay updated, it will always be incomplete.
With an AI like Biky:
- You automate the logging of your entire operation.
- You get a clear view of your sales funnel.
- You make decisions based on real, updated data.
Does your CRM reflect the reality of your sales team? Sell more, automate better, and grow with AI — not just any AI, but a true AI salesperson.
Frequently Asked Questions (FAQ)
How does Biky work with my CRM?
Biky automatically logs every action into your CRM, so your team doesn’t have to do it manually.
What if I have multiple channels (WhatsApp, web, Instagram)?
Biky centralizes all channels and updates your CRM with the full conversation history — no matter where the lead came from.
How does this help me sell more?
Having an updated CRM allows you to prioritize better, follow up on time, identify patterns, and make faster decisions. All of this leads to more closed deals.
How fast is the implementation?
In a short time, you can have Biky connected to your CRM, catalog, human team, and digital channels.
Can Biky also log tasks or appointments?
Yes. In addition to logging conversations, Biky schedules meetings, sends reminders, and syncs with the assigned advisor’s calendar.
Sources
[1] Your Sales Potential Is Only As Good As The Data In Your CRM
[2] HubSpot’s 2024 State of Sales Report: How 1400+ Pros Will Navigate AI & Other Trends
[3] CRM Reports: Definition, Types, Benefits, and the Best Sales Reporting Software
