The new era of WhatsApp Business: what companies must know so their accounts don’t get blocked

In this article you’ll discover how the new era of WhatsApp Business works, why business accounts get blocked, and what strategies (including using an AI seller like Biky) you can apply to keep your line active and operational.
WhatsApp Business is not just a customer service channel—it is today a central piece of the commercial funnel for many companies. But with that power comes a risk: account blocking.
In 2025, policies have become stricter, user expectations have increased, and companies must operate with maximum diligence to remain active.
WhatsApp Business today: more than messaging, a commercial platform
WhatsApp has evolved. It’s no longer enough to just reply to messages—companies use WhatsApp as an omnichannel point, lead generator, sales channel, and after-sales service.
With Biky AI, for example, you can automate conversational attention, qualify leads, and schedule appointments directly through WhatsApp, Instagram DM, web chat, and more.
Biky offers 24/7 service, catalog integration, tone personalization, and automatic CRM logging.
When WhatsApp functions as a commercial channel, every message can become an opportunity. That’s why it’s critical that the account doesn’t become inactive or blocked.
But that sophistication comes with greater supervision: WhatsApp, under Meta, monitors compliance with messaging policies, responsible use, and business behavior. Accounts that violate rules are automatically blocked.
Why WhatsApp Business accounts get blocked
Understanding the causes of blocks is essential to avoid them. Here are the most common:
1. Violation of WhatsApp messaging or commerce policies
WhatsApp requires companies to respect its policies. If you send prohibited content (sale of illegal products, spam, offensive content), you can be blocked.
2. Unsolicited mass sending (spam)
If you use broadcast lists without clear consent or send mass promotional messages to contacts without permission, the system detects it as abuse.
3. User complaints
If several contacts block or report your number, WhatsApp may flag your account as risky and suspend it.
4. Poor data hygiene and outdated lists
Sending messages to invalid numbers or inactive accounts generates bounces or automatic blocks.
5. Use of non-approved tools
Using bots or automations that are not authorized by the platform can result in direct sanctions. The official WhatsApp Business API must be used for advanced automation.
6. Authentication errors or poorly executed migrations
Changing numbers, migrating accounts without following official steps, or performing incorrect onboarding can trigger alerts.
That’s why, if you hire Biky, your AI seller authorized to integrate with WhatsApp Business, you’ll find documented onboarding to do it correctly.

Recent changes you must know (2024–2025)
On-premise API will be discontinued
The on-premise version of the WhatsApp API is planned for deprecation on October 23, 2025. After that, companies must migrate to the cloud API or authorized providers.
Pricing changes: messages instead of conversations
As of July 2025, the pricing model stopped being based on conversations and is now charged per message, forcing companies to optimize each message they send.
Greater focus on policy compliance
WhatsApp has strengthened its automatic sanction system for accounts that repeatedly violate policies.
Advertising on WhatsApp
Meta is starting to introduce advertising in the “Updates / Status” section, creating new business opportunities but also requiring companies to manage their reputation carefully to avoid being seen as intrusive.
How to protect your WhatsApp Business account
Here’s a plan with concrete steps:
1. Ensure explicit consent
Do not send marketing messages without clear user permission. Keep evidence.
When someone opts into a channel, explain that they will receive messages with commercial content.
2. Respect when people don’t want more messages
If a user expresses that they don’t want to receive more messages from your company, stop commercial communications immediately. Don’t delay.
3. Control message rate and volume
Avoid sending large simultaneous mass messages. Use segmentation, progressive sending, and moderate cadences.
4. Use the official API and authorized tools
For advanced automation, use the WhatsApp Business API with authorized providers. This reduces the risk of sanctions for using non-approved tools.
Biky and our AI sellers are a reliable and Meta-approved option.
5. Regular list cleaning
Delete inactive numbers, frequent failures, or contacts that never interact.
6. Monitor delivery and block metrics
If you notice many failed deliveries or complaints, analyze your campaigns to detect risk patterns.
7. Design valuable content, not purely promotional
Include useful messages, personalized responses, assistance—not just offers. This reduces users perceiving you as spam.
8. Implement human escalation
Allow conversations that require intervention to pass to humans, but keep the context generated by your bots.
9. Be prepared for appeals
If you are blocked unfairly, WhatsApp allows you to request a review from the app.
10. Document everything you can
Keep records: when they opted in, what messages were sent, delivery metrics, who requested to stop receiving messages, etc.

The role of an AI seller in preventing blocks and improving operations
Using an AI seller helps mitigate risks and ensure sustainable operations on WhatsApp:
- Integrated compliance: Biky operates within WhatsApp Business Messaging’s official policies.
- Personalization with rules: adapts dialogues according to context, avoiding generic sends that could be considered spam.
- Safe automation and escalation: if a conversation is sensitive or risky, it can escalate to a human agent with all context intact.
- CRM logging without human intervention: every interaction is documented, reducing manual errors that could generate inappropriate actions.
- Official onboarding with API: Biky provides an onboarding process (“WhatsApp Onboarding”) to connect your number with the authorized API without errors that trigger blocks.
Companies using Biky report results such as +80% qualified leads and 3× more conversions, which shows the goal is not only to avoid blocks but also to maximize efficiency.
Consequences of your account being blocked
When your WhatsApp Business account is blocked or suspended:
- All clients lose access, temporarily or permanently.
- Communication breaks at the most direct channel.
- Recovery cost can be high (reapplications, migrations, new account).
- Credibility and trust with clients are lost.
- Automated campaigns are paralyzed.
That’s why it’s not enough to just function—you must operate under safe rules.
WhatsApp Business has ceased to be a secondary tool to become a critical business channel. But this new era demands responsibility: it’s not enough to be on WhatsApp—you have to do it right. Otherwise, blocking is looming.
To ensure your clients don’t lose attention:
- Understand messaging and commerce policies.
- Automate using the official API and authorized tools.
- Personalize, don’t mass send.
- Monitor deliveries, blocks, and complaints.
- Have an integrated human escalation system.
And finally, if you’re ready to automate and scale your sales in a safe way — hire your AI seller.