The new era of WhatsApp Business: what companies must know so their accounts don’t get blocked

In this article you’ll discover how the new era of WhatsApp Business works, why business accounts get blocked, and what strategies (including using an AI seller like Biky) you can apply to keep your line active and operational.

WhatsApp Business is not just a customer service channel—it is today a central piece of the commercial funnel for many companies. But with that power comes a risk: account blocking.

In 2025, policies have become stricter, user expectations have increased, and companies must operate with maximum diligence to remain active.

WhatsApp Business today: more than messaging, a commercial platform

WhatsApp has evolved. It’s no longer enough to just reply to messages—companies use WhatsApp as an omnichannel point, lead generator, sales channel, and after-sales service.
With Biky AI, for example, you can automate conversational attention, qualify leads, and schedule appointments directly through WhatsApp, Instagram DM, web chat, and more.

Biky offers 24/7 service, catalog integration, tone personalization, and automatic CRM logging.

When WhatsApp functions as a commercial channel, every message can become an opportunity. That’s why it’s critical that the account doesn’t become inactive or blocked.

But that sophistication comes with greater supervision: WhatsApp, under Meta, monitors compliance with messaging policies, responsible use, and business behavior. Accounts that violate rules are automatically blocked.

Why WhatsApp Business accounts get blocked

Understanding the causes of blocks is essential to avoid them. Here are the most common:

1. Violation of WhatsApp messaging or commerce policies

WhatsApp requires companies to respect its policies. If you send prohibited content (sale of illegal products, spam, offensive content), you can be blocked.

2. Unsolicited mass sending (spam)

If you use broadcast lists without clear consent or send mass promotional messages to contacts without permission, the system detects it as abuse.

3. User complaints

If several contacts block or report your number, WhatsApp may flag your account as risky and suspend it.

4. Poor data hygiene and outdated lists

Sending messages to invalid numbers or inactive accounts generates bounces or automatic blocks.

5. Use of non-approved tools

Using bots or automations that are not authorized by the platform can result in direct sanctions. The official WhatsApp Business API must be used for advanced automation.

6. Authentication errors or poorly executed migrations

Changing numbers, migrating accounts without following official steps, or performing incorrect onboarding can trigger alerts.

That’s why, if you hire Biky, your AI seller authorized to integrate with WhatsApp Business, you’ll find documented onboarding to do it correctly.

Recent changes you must know (2024–2025)

On-premise API will be discontinued

The on-premise version of the WhatsApp API is planned for deprecation on October 23, 2025. After that, companies must migrate to the cloud API or authorized providers.

Pricing changes: messages instead of conversations

As of July 2025, the pricing model stopped being based on conversations and is now charged per message, forcing companies to optimize each message they send.

Greater focus on policy compliance

WhatsApp has strengthened its automatic sanction system for accounts that repeatedly violate policies.

Advertising on WhatsApp

Meta is starting to introduce advertising in the “Updates / Status” section, creating new business opportunities but also requiring companies to manage their reputation carefully to avoid being seen as intrusive.

How to protect your WhatsApp Business account

Here’s a plan with concrete steps:

Do not send marketing messages without clear user permission. Keep evidence.
When someone opts into a channel, explain that they will receive messages with commercial content.

2. Respect when people don’t want more messages

If a user expresses that they don’t want to receive more messages from your company, stop commercial communications immediately. Don’t delay.

3. Control message rate and volume

Avoid sending large simultaneous mass messages. Use segmentation, progressive sending, and moderate cadences.

4. Use the official API and authorized tools

For advanced automation, use the WhatsApp Business API with authorized providers. This reduces the risk of sanctions for using non-approved tools.

Biky and our AI sellers are a reliable and Meta-approved option.

5. Regular list cleaning

Delete inactive numbers, frequent failures, or contacts that never interact.

6. Monitor delivery and block metrics

If you notice many failed deliveries or complaints, analyze your campaigns to detect risk patterns.

7. Design valuable content, not purely promotional

Include useful messages, personalized responses, assistance—not just offers. This reduces users perceiving you as spam.

8. Implement human escalation

Allow conversations that require intervention to pass to humans, but keep the context generated by your bots.

9. Be prepared for appeals

If you are blocked unfairly, WhatsApp allows you to request a review from the app.

10. Document everything you can

Keep records: when they opted in, what messages were sent, delivery metrics, who requested to stop receiving messages, etc.

The role of an AI seller in preventing blocks and improving operations

Using an AI seller helps mitigate risks and ensure sustainable operations on WhatsApp:

Companies using Biky report results such as +80% qualified leads and 3× more conversions, which shows the goal is not only to avoid blocks but also to maximize efficiency.

Consequences of your account being blocked

When your WhatsApp Business account is blocked or suspended:

That’s why it’s not enough to just function—you must operate under safe rules.

WhatsApp Business has ceased to be a secondary tool to become a critical business channel. But this new era demands responsibility: it’s not enough to be on WhatsApp—you have to do it right. Otherwise, blocking is looming.

To ensure your clients don’t lose attention:

And finally, if you’re ready to automate and scale your sales in a safe way — hire your AI seller.


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