Low Competition in AI for Automotive Sales in LATAM: Biky.ai’s Early Advantage

3 April, 2025
Artificial Intelligence, Automotive, Sales
Daniel Jokka

The digitalization of the automotive sector in LATAM is progressing, yet AI adoption in sales remains low. Discover how Biky.ai is seizing this opportunity.

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By: Daniel Jokka

Emerging AI Market in Automotive E-commerce

The Latin American automotive industry, especially in Mexico, is rapidly digitizing its sales processes. According to the Mexican Association of Automotive Dealers (AMDA), 60% of new vehicle sales in Mexico already occur online ^[1].

The adoption of digital tools, including Artificial Intelligence (AI), is transforming how consumers buy cars, complementing websites with virtual assistants and conversational channels ^[1].

A McKinsey study estimates that digitization (e.g., online financing and automated processes) could increase automotive sales by 30% in the coming years, while Deloitte reports operational cost reductions of up to 25% when digital solutions are implemented in dealerships ^[1].

These figures reflect an emerging market: industry players recognize that AI and automation are not passing trends but rather pillars of the “third wave” of digital transformation in sales and customer service ^[2].

On a global scale, leading companies have begun integrating AI agents at every point of the customer journey. For instance, in 2024, Salesforce launched its AgentForce suite of autonomous agents, emphasizing the importance of anticipating customer needs, strengthening relationships, and driving proactive actions at every touchpoint ^[2].

However, in the Latin American region, the specific application of AI in automotive e-commerce is still in its early stages. This means that many solutions are in the early adoption phase, with few specialized companies offering tools tailored to the particularities of selling cars in digital environments. The region thus presents a landscape of great potential but low competition in this specific technological niche.

A Niche with Low Saturation in Latin America

Unlike markets such as the United States or Europe, where multiple platforms exist for digitizing car sales, the offering in Latin America is limited. Mexico, for example, has over 3,000 vehicle dealerships ^[3], but historically, these have relied on generic management software (CRM) or traditional processes.

The recent arrival of foreign AI-powered automotive CRM providers—such as a Brazilian firm that announced its expansion into Mexico in 2025—highlights how underserved this vertical market has been until now ^[3]. In other words, thousands of distributors and automotive agencies in the region are looking to modernize, but there are few specialized local solutions for online sales, c-commerce, and automation adapted to their needs.

This low competitive saturation translates into an early advantage for those who manage to position themselves as experts in the field. As a pioneer in the AI market for automotive sales, Biky.ai enjoys a fertile ground with less pressure from direct rivals.

Low Competition in AI for Automotive Sales in LATAM: Biky.ai's Early Advantage

Currently, most Latin American dealerships that have ventured into digitalization do so by combining disparate tools: perhaps a generic chatbot on their website, a traditional CRM system for customer follow-up, and sales personnel manually handling inquiries via WhatsApp.

There are very few all-in-one platforms with AI trained specifically for the automotive sector. This means that by focusing exclusively on digital car sales, Biky.ai is operating in a blue ocean, where capturing market share is easier than in more crowded tech sectors. The sector-specific specialization in a market with low competition allows Biky.ai to set standards and become a reference before other players enter the scene.

Automating the Entire Customer Lifecycle

One of the key differentiating factors is the comprehensive coverage of the automotive customer lifecycle. Unlike partial solutions, Biky.ai offers AI-powered tools that cover everything from new and pre-owned car sales to spare parts marketing and after-sales service.

This 360° vision is rare in the industry: traditionally, dealerships have used separate systems for sales and after-sales, and even for each business line (separating new from used cars, for example). The proposal of a “virtual sales agent” like Biky, capable of accompanying the customer through all these stages, provides a unified and consistent experience.

Integrating AI into all sales and service workflows allows anticipating customer needs and maintaining the relationship over time ^[2]. For instance, the same assistant can guide a buyer in choosing a new car and, months later, help them schedule their first maintenance service or obtain a replacement part—all seamlessly and without restarting the conversation.

Industry studies highlight that this type of intelligent automation in dealerships significantly improves user experience and profitability. A specialized AI platform can optimize commercial and after-sales management ^[3]. In other words, automating the entire customer journey—from first contact to post-sale loyalty—not only makes internal processes more efficient but also adds perceived value for the customer, who receives immediate, personalized, and coherent attention in every interaction.

It is worth emphasizing that Biky.ai operates with this holistic philosophy: its virtual assistant, trained in the automotive domain, provides 24/7 service across multiple channels, can schedule test drives or workshop appointments, nurture leads, qualify prospects, and follow up after the sale.

By covering all phases (lead, sale, follow-up, retention), a virtuous cycle of data and insights is created: after-sales information feeds back into sales (e.g., detecting customers who might renew their vehicle), and vice versa. This holistic strategy represents a barrier to entry for potential competitors, as it is not just about developing another chatbot but about deeply understanding the automotive business in all its aspects. Complete customer lifecycle automation thus becomes a unique value proposition that is difficult to replicate without this specialized approach.

Technological Trends in Dealerships and Marketplaces

The push toward digitalization is also influenced by consumer trends and the rise of new players in the automotive ecosystem.

Online car marketplaces and internet-based vehicle sales startups have gained ground in Latin America, getting customers used to the convenience of comparing and purchasing from a screen. While many of these platforms (such as classified ad sites or online used car companies) do not directly compete with traditional dealerships, they do raise the bar for the digital experience that buyers expect.

This creates the need for dealerships to adopt modern technologies to avoid falling behind. For example, personalization and omnichannel experiences are now essential in sales strategies: today’s customer wants to start their search on a website, continue it via mobile chat, and possibly finalize it in a physical showroom—without losing continuity. The so-called “Dealership 4.0” integrates all these channels and data to simplify the buying process and make it more appealing ^[4].

In fact, for a dealership to be considered 4.0, it is expected to offer dynamic forms, live chat on its website, and a virtual advisor available 24/7 via WhatsApp, all connected to a single system ^[4]. This is precisely what Biky.ai technology enables in a single solution.

Conversational commerce (c-commerce) plays a leading role in these trends. The term refers to the use of chatbots, messaging apps, and voice assistants to facilitate online shopping ^[5].

In Latin America, and particularly in Mexico, c-commerce is even more relevant due to the massive penetration of messaging applications like WhatsApp. To put its importance into perspective: it is estimated that around 87% to 92% of internet users in Mexico use WhatsApp regularly ^[6], making it a preferred channel for business-to-customer communication. Dealerships have noticed this preference, and many already handle buyer inquiries informally through WhatsApp. The current trend is to formalize and enhance this channel with AI.

The image illustrates “Volky,” Volkswagen Mexico’s virtual assistant on WhatsApp—an example of how car manufacturers are adopting conversational chatbots for vehicle sales. Even leading brands like VW have launched virtual agents that help users choose a model and connect them with an advisor at the dealership ^[7].

The popularity of initiatives like Volky shows that customers are willing to interact with bots as long as they provide useful answers and streamline the process. Additionally, in Spanish-speaking markets, there is a noticeable preference for conversational interaction (often via chat) over filling out long web forms ^[4], further reinforcing the value proposition of c-commerce solutions in the automotive sector.

For traditional dealerships, embracing these technological trends is crucial. Conversational AI enables them to quickly handle thousands of inquiries, automatically qualify leads, send personalized quotes, and even assist in closing sales without direct human intervention ^[8]. At the same time, it frees sales teams from repetitive tasks, allowing them to focus on negotiations or in-person interactions with highly interested customers.

In the case of Biky.ai, its specialized approach means it understands the most common questions from car buyers (from “Do you have model X available in red?” to “What financing options do you offer?”) and responds accurately, pulling from up-to-date databases of inventory, pricing, and technical specifications.

Even in after-sales service, an intelligent agent can schedule maintenance reminders or recommend accessory products—actions that increase customer satisfaction and drive additional sales.

Limited Supply of Comprehensive Solutions and Biky.ai’s Advantage

Despite all these favorable trends, the reality is that the availability of comprehensive AI solutions for dealerships is still scarce in Latin America.

Many dealerships have had to “piece together” their own digital transformation using separate tools due to the lack of a solution that meets all their needs. In this context, Biky.ai emerges as an innovative response, offering a complete package that digitizes and automates sales and customer management processes in the automotive sector, leveraging conversational AI and data analytics.

By covering the entire sales cycle—new and used cars, spare parts, and service—Biky.ai fills a market gap. The lack of specific competition allows it to position itself as both a pioneer and an educator in the industry, working closely with dealerships to adapt the technology to the local reality (e.g., integrating with internal systems, using regional language variations in chat interactions, complying with national regulations, etc.).

It is important to highlight that this advantage is not just about being first but about excelling in an underserved niche. Generic AI or CRM solutions do not take into account crucial aspects of car sales, such as trade-in appraisals, availability validation by model and features, or coordination between the sales and service departments. Biky.ai, on the other hand, is built with automotive DNA—it understands these processes and automates them seamlessly. For this reason, its early entry into Latin America is reinforced by a value proposition that is difficult for non-specialized players to match.

In summary, the limited competition in AI solutions for automotive e-commerce and c-commerce in the region presents a significant opportunity that Biky.ai is maximizing. As the digital transformation of dealerships and car brands accelerates, having a technology partner that “speaks the language” of the industry is a huge competitive advantage.

Biky.ai’s sector-specific expertise grants it an early leadership position—not only is it one of the first to offer these capabilities in Latin America, but it does so in an integrated and market-adapted way. In an environment where demand for faster, more personalized, and more efficient car-buying experiences is growing, Biky.ai positions itself as a strategic ally for the automotive sector, capitalizing on the low competitive saturation to establish its leadership before the niche becomes crowded.