AM, SAM, and SOM of AI-Assisted Sales Platforms (B2B)

3 April, 2025
Sales
Daniel Jokka

Understanding AM, SAM, and SOM is essential for defining the market size of AI-assisted sales platforms. Discover how to apply them to your business.

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By: Daniel Jokka

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To start this article, let’s clarify some key definitions:

TAM (Total Addressable Market): Refers to the total potential market size for AI-assisted sales platforms on a global scale (exclusively for B2B solutions). This includes all relevant categories: AI-powered CRMs, virtual sales assistants (e.g., conversational chatbots), intelligent prospecting tools, and AI-driven sales automation.

SAM (Serviceable Available Market): Defined here as the portion of the TAM that is accessible within the Americas (the entire continent), assuming the product strategy primarily targets this market.

SOM (Serviceable Obtainable Market): Represents the segment of the SAM that could be effectively captured, focusing on Mexico as the initial obtainable market.

Note: All figures are expressed in U.S. dollars. The estimates combine data from reliable sources and focus exclusively on AI applications for sales (Sales AI) in the B2B environment, excluding consumer markets.

Global TAM – Global AI Market for Sales (B2B)

The global market for AI-enabled sales tools is experiencing rapid growth in the second half of the decade.

Various industry analyses suggest that the global TAM is already in the tens of billions of dollars in 2024, with projections exceeding $100 billion before 2030.

Current Market Size (2024): Considering the entire AI applications market for sales and marketing, the global market was estimated at ~$40–50 billion in 2024.

A MarketsandMarkets report projects that the global AI market for sales and marketing will reach $57.99 billion by 2025 ^[1].

Since sales applications make up the largest segment within this total [1], this suggests that, in 2024, the specific B2B AI for sales market was already in the range of $30–40 billion.

Note: This TAM includes AI-powered CRM platforms, sales recommendation engines, chatbots and virtual agents, predictive customer analytics, and other solutions designed to optimize the sales process.

2030 Projections: Growth forecasts indicate a sharp expansion towards 2030. The same MarketsandMarkets study estimates that the global AI market for sales and marketing will reach $240.6 billion by 2030 ^[1], driven by a ~33% CAGR (2025-2030).

Since sales is the leading application, it is reasonable to assume that the global TAM for B2B AI sales will surpass $100 billion by 2030, possibly ranging between $130–150 billion (more than half of the combined sales + marketing total).

This aligns with other projections highlighting the exponential growth of AI-powered sales agents and assistants. For example, the global market for “AI sales agents” (virtual sales agents) is expected to grow from ~$5.1 billion in 2024 to $47.1 billion in 2030^[2], representing just one segment of the broader AI sales tools landscape.

Impetus del crecimiento: The key drivers behind this massive TAM include the growing business demand to automate routine sales tasks, enhance customer personalization, and increase sales team productivity through AI.

Gartner predicts that by 2025, 75% of B2B sales organizations will have expanded their processes with AI-driven guided selling solutions ^[3]. Similarly, McKinsey highlights that generative AI adoption in sales and marketing saw the largest jump between 2023 and 2024 compared to other business functions. They estimate an incremental productivity potential of $0.8–1.2 trillion globally due to generative AI in sales and marketing ^[4].

These trends reflect a massive addressable market, as companies worldwide invest in sales AI technologies to maintain their competitive edge.

Discover AM, SAM, and SOM in AI-Assisted Sales | Keybe

Segmentation by Platform Type

Within the global TAM for AI-assisted sales, several key subcategories emerge:

Conversational AI (Virtual Sales Assistants): The global conversational AI market (chatbots, virtual sales assistants, etc.) was valued at $13.2 billion in 2024 and is projected to reach ~$49.9 billion by 2030 (CAGR ~24.9%) ^[5].

These solutions—allowing automated chat or voice interactions with customers—are a critical component of AI-assisted sales.

AI-Powered Sales Enablement Platforms: This includes tools that support sales training, content management, and opportunity analysis. The global sales enablement platform market (not all AI-driven yet, but increasingly AI-powered) stood at ~$5.23 billion in 2024 and is expected to reach $12.78 billion by 2030 (CAGR 16.3%) ^[6].

Much of this growth is attributed to real-time analytics and AI integration to optimize sales interactions.

Sales Intelligence & Prospecting (AI-Driven Lead Qualification): This software identifies and qualifies prospects using AI.

The global sales intelligence market (data and analytics tools for sales) was valued at ~$4–5 billion in 2024 ^[7], with projections to more than double to ~$10+ billion by the early 2030s. These solutions leverage machine learning to analyze vast amounts of customer and prospect data, prioritizing leads and improving sales funnel efficiency.

AI-Enhanced CRM: Traditional CRM systems (a market projected to exceed $150 billion globally by 2030 ^[8]) are increasingly incorporating AI features (e.g., Salesforce Einstein, HubSpot sales assistants).

While “AI-powered CRM” is not separately segmented, major vendors are integrating generative AI for recommendations, churn predictions, and lead scoring—indirectly contributing to the AI sales TAM. For example, Salesforce launched “Einstein GPT/Agentforce” in 2024, enabling autonomous AI sales agents within the CRM, showcasing the convergence between CRM and AI agents ^[2].

In summary, the global 2024 TAM for B2B AI-assisted sales platforms is estimated in the tens of billions of dollars (~$40–50B), with 2030 projections exceeding $100B (potentially ~$130B+ globally across all segments).

This presents a huge market opportunity for solutions like Biky.ai, backed by the rapid adoption of AI in sales processes worldwide.

Latin America & Key Highlights

In the context of the Americas (both North and Latin America), the accessible market for AI-powered sales platforms represents a significant share of the global TAM, given that North America leads the adoption of these technologies.

Below are key estimates and findings for the American continent:

Regional Share of the Global Market: North America is currently the largest market for AI sales solutions. In 2024, North America accounted for approximately 35% of the global sales enablement platform market. In absolute terms, North America alone contributed ~$1.83 billion out of the $5.23 billion global total for sales enablement that year ^[6].

If we extrapolate this trend across the entire spectrum of AI sales tools, North America (driven primarily by the U.S.) likely accounted for 40%–50% of global spending in 2024, given the rapid AI adoption by U.S. companies.

Latin America, on the other hand, still represents a small fraction of the global TAM (estimated at <5% in 2024) but is experiencing high growth rates. According to IDC, Latin America will have one of the fastest-growing AI spending rates (CAGR ~25% annually through 2028) [9], despite starting from a modest base.

SAM Size in the Americas (2024): By combining North and Latin America, the accessible market for AI sales solutions in the American continent is estimated at ~$18–22 billion in 2024.

This estimate aligns with:(a) The strong market influence of the U.S. and Canada (for instance, the U.S. AI software market alone is projected to exceed $70 billion in 2025, with a large portion dedicated to sales and marketing applications according to Statista ^[10]); and(b) The emerging contribution of Latin America to the market.

Growth Towards 2030: The Serviceable Available Market (SAM) in the Americas is expected to grow substantially.

If the Americas maintain ~40% of the global market share, the region could reach a market value of $50+ billion by 2030 (assuming a global TAM of ~$130 billion).

North America will continue to dominate this figure, although other regions will gain relative market share. The Americas’ share may slightly decline in favor of Asia-Pacific by 2030, yet it will still represent a significant portion of the addressable market.

For example, AI software spending in the U.S. alone is projected to reach $73.9 billion by 2025 ^[10], with strong growth beyond 2025—a figure that includes investments in AI-powered sales tools.

Latin America & Key Highlights: Latin America, within the continental context, represents a rapidly maturing submarket.

Statista estimates that the Latin American AI software market was valued at $1.34 billion in 2021 and has been growing year over year ^[11].

By 2024, local data suggests that Mexico and Brazil lead the region in AI adoption. According to Statista Market Insights, the Mexican AI market (all subsectors) reached $3.7 billion in 2024, marking a 30% increase from 2023 ^[12].

A large portion of regional AI spending is focused on enhancing customer experience and engagement (e.g., chatbots, sales force automation), according to industry experts ^[12]. This suggests that a significant share of Latin American AI investment is directed toward sales, marketing, and customer service applications.

In summary, the regional SAM (Americas) for AI-powered sales platforms was approximately $20 billion in 2024 and could expand to $50 billion or more by 2030, with North America as the core market (driven primarily by U.S. investments) and Latin America playing an increasing role as the adoption of these technologies accelerates across the region.

For Biky.ai, whose initial strategy is focused on American markets, these figures represent a substantial and rapidly growing regional opportunity.

SOM Mexico – Obtainable Market in Mexico

Mexico represents a priority obtainable market for Biky.ai within Latin America. While the country is still in the early stages of AI adoption in sales processes, indicators show explosive growth in investment and recent adoption, especially with the rise of generative AI:

Current Market Size: arious sources estimate the Mexican market for AI-powered sales solutions to be in the hundreds of millions of dollars annually.

A Grand View Research report on conversational AI in Mexico reports $556.1 million in revenue in 2024 solely from conversational AI tools (chatbots, virtual assistants) in the country ^[13]. This suggests that the total market for AI-assisted sales platforms in Mexico—which, in addition to chatbots, includes other AI-driven sales software—could be around $600–800 million in 2024.

Notably, Mexico represents a significant portion of the Latin American AI market; for instance, out of the 3.46 million business users of AI technologies in Latin America in 2024, many are based in Mexico ^[12].

Accelerated Growth (2024-2025): AI adoption in Mexico has gained strong momentum with the rise of generative AI. According to IDC Mexico, investment in AI platforms in the country jumped from just $98 million in 2024 to an expected $450 million in 2025 ^[14]—a 4.5x increase in just one year, driven by the growing demand for tools like advanced chatbots (e.g., ChatGPT) and AI applied to business operations.

While this figure is lower than some other market estimates, it highlights the rapid willingness to invest among Mexican companies: 42% of businesses in Mexico (large enterprises, mid-sized firms, and SMEs) have expressed plans to adopt or subscribe to AI tools in the short term ^[12]. The financial and manufacturing sectors are leading AI adoption in the country, driving projects focused on sales automation and customer experience ^[14].

Mexico’s 2030 Projection: The Mexican SOM is expected to follow a high-growth trajectory throughout the decade. Grand View Research forecasts that the conversational AI segment alone in Mexico will reach $2,143.4 million by 2030 ^[13], with a CAGR of ~25.2% (2025-2030).

This suggests that the total AI-powered sales solutions market in Mexico will likely exceed $2 billion annually by 2030, considering other applications as well (e.g., AI-enhanced CRM modules used by local businesses, sales analytics tools, etc.). In fact, broader AI market projections for Mexico (across all sectors) indicate a value of nearly $10 billion by 2030 ^[12], reinforcing the expectation that several billion dollars will be attributed to sales and marketing AI solutions.

In summary, from an emerging market of less than $1 billion in 2024, Mexico could evolve into a $2–3 billion market for AI-powered sales platforms by 2030, depending on adoption speed.

Local Competitive Landscape: Currently, most AI-powered sales solutions used in Mexico come from global providers (e.g., Salesforce with Einstein AI, HubSpot’s AI tools, international conversational platforms), as well as local and regional startups introducing Spanish-language virtual assistants.

This indicates that the Mexican SOM is relatively open to new entrants offering localized solutions tailored to the language and specific market needs, as no dominant players have yet emerged.

The high willingness of Mexican companies to adopt AI—with over 40% actively exploring AI projects^[12]—suggests that a product like Biky.ai, a Spanish-language virtual sales agent, could capture a significant share of the domestic obtainable market in the coming years, as companies seek AI-driven solutions to boost conversions and sales efficiency.

In 2024, Mexico contributed around $0.6 billion to the AI-powered sales platforms market, and by 2030, it could surpass $2 billion, establishing itself as one of the most important national markets in Latin America for this sector.

While this national SOM is smaller compared to the global TAM, it remains highly attractive due to its rapid growth (expected to quadruple or more in six years) and its relatively lower competitive saturation.

TAM–SAM–SOM Comparison (2024 vs. 2030)

The table below provides a summary comparing the global TAM, the SAM for the Americas, and the SOM for Mexico for 2024 and projected 2030, to illustrate the market opportunity at each geographic scale:

Market Metric	2024 (Estimate)	2030 (Projection)
TAM – Global (Worldwide)	~$45 billion USD ^[1]	~$130+ billion USD ^[1]
SAM – Americas (Continent)	~$20 billion USD (≈40% of global) ^[1]	~$50 billion USD (≈38–40% of global) ^[2]
SOM – Mexico (National)	~$0.6 billion USD ^[13]	~$2.0–2.5 billion USD ^[13]

Conclusions

The total addressable market (TAM) for AI-powered B2B sales platforms is vast on a global scale and is expected to grow exponentially toward 2030, driven by the demand for efficiency and personalization in commercial processes.

Within this landscape, the serviceable available market (SAM) in the Americas represents a substantial share – with the United States leading the way but also with increasing adoption in Latin America – which is relevant for the strategy of a product like Biky.ai focused on the region.

Finally, the serviceable obtainable market (SOM) in Mexico, although currently just a fraction of the global TAM, demonstrates outstanding growth dynamics (4x-5x within a few years) and an accelerated adoption of AI in sales, presenting a clear penetration opportunity for local AI-assisted sales solutions.

In Summary, from an investment strategy perspective for Biky.ai, the data suggests: a global TAM in 2024 of tens of billions of USD (and over $100 billion by 2030) focused on sales AI; a continental SAM (Americas) of ~$20 billion in 2024 (projected at ~$50 billion by 2030); and a Mexico SOM close to $500–600 million in 2024 (projected to multiply several times by 2030).

These figures, backed by reputable sources, highlight the significant potential of the AI-assisted sales market and justify the strategic bet on capturing market share through innovation and B2B-focused execution.