This article is, in fact, a ‘chronicle of a foretold death’ for sales in those companies that say, «we don’t sell through direct messages» when their customers contact them via Instagram, one of the most popular social networks with the highest number of active users in the world.
And just now, we are proving you right: Instagram has more than 2 billion monthly active users… Imagine how many sales you might be missing out on by ignoring the channels people prefer to buy from.
And if this doesn’t convince you, we’ll give you more reasons.
‘DMs’ are ideal for companies looking to build personal relationships with their customers and prospects.
Why are DMs so effective for sales?
Firstly, they allow companies to create a personalized buying experience. Just like any chat, it enables individual responses to customer inquiries, building trust and creating a relationship.
Secondly, they offer a more intimate form of communication compared to comments on posts. This makes people more comfortable sharing their needs and desires.
Thirdly, DMs are a way to capture attention, knowing that the person is already interested in your brand, product, or service. If someone sends you a message, they’re interested, so it’s your time to shine and close the sale.
How to use them to sell? Here are some tips:
Messages are a means to an end, but it all starts with your Instagram profile. Create engaging content.
Respond to messages promptly. This enhances customer satisfaction, and of course… more chats mean more sales opportunities, so don’t let this channel get clogged. If you feel it’s humanly impossible, that’s where Keybe comes in.
Take the time to personalize your messages for each customer to make them feel special and valued.
You can offer special discounts to customers who send you direct messages. Besides sales, this greatly enhances your positioning on the social network.
If your profile settings allow, use frequently asked questions to provide your customers with quick answers.
In conclusion, we stand firm with our initial statement. Instagram direct messages are indeed a great sales tool, and if you’re not using them, you’re missing out on opportunities, which means you’re missing out on money.
Are you going to continue wasting your resources?
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