Dani Jokka, Founder & CEO
Keybe/About Keybe/Dani Jokka

Dani Jokka

Founder and CEO of Keybe Inc. Entrepreneur from Medellín, based in Mexico City. Builder of BIKY.ai and BIKY AUTO.

Dani Jokka
Dani JokkaFounder & CEO · Keybe IncTrajectory

Daniel Agudelo, known as Dani Jokka, was born in Medellín, Colombia. Self-taught in software since 1995, he has spent three decades turning ideas into software products.

  1. 1995
    A URL on a Queen album

    The back cover of Queen's Made in Heaven printed a web address. He had no idea what it was, and it captivated him. When the first computer connected to the internet arrived in Medellín, at EAFIT, he stood in line for his turn and could browse two websites. He was hooked. For the next four years he could only explore on borrowed computers.

  2. 1999
    His first computer

    Thanks to his aunt, Fabiola Agudelo, he was finally able to buy his first computer, and started exploring and playing with friends from Medellín's hacker communities.

  3. 2001
    hoyquehago.com

    His first product: the first online entertainment guide in Medellín. Before social media existed, this portal, as they were called back then, took restaurant reservations, promoted concerts and covered events with interviews.

  4. 2002
    compreautos.com

    His first paid project: a system to buy and sell cars online, an MVP built in two weeks and a pioneer of online car sales in Medellín.

  5. 2004
    CLUSTER

    He founds CLUSTER, a consulting firm that built software for real estate companies in Florida, with great success.

  6. 2008
    Crisis and the Sierra Nevada

    The 2008 financial crisis in the United States hits Florida real estate hard, and CLUSTER goes bankrupt with it. He steps away for a period of reflection and inner retreat, in the depths of the Sierra Nevada de Santa Marta, learning from the ancestral wisdom of Colombia's Indigenous peoples.

  7. 2011
    Pagomío

    A payment gateway that let merchants get paid without a card terminal, and among the first in Latin America to accept payments with QR codes. The goal: smoother transactions for merchants, free of banking friction. It was later acquired by Gluky.

  8. 2012
    E-Drone Group MX

    The first aerial cinematography company in Mexico, later acquired by Televisa.

  9. 2016
    Mowies

    A streaming platform the press called the "Colombian Netflix", where he was co-founder and product manager. Independent creators set their own rental or sale price and kept up to 90% of each sale.

  10. 2016
    The idea of Keybe

    A software built on trust: an identity-as-a-service for people, inspired by the Ship of Theseus paradox.

  11. 2018
    JAYA Company

    Founder and CEO. A company that built artificial intelligence software for Silicon Valley companies with Colombian talent: deep learning, analytics and video, voice and image recognition. There he learned where the frontier of AI really was at the time, and, tired of building products for others, he decided to build his own: Keybe.

  12. 2020
    Keybe

    Founded in January between Medellín and New York. He led operations and product as COO in the early years, designed Bluebird, the version of the platform that preceded BIKY, and today leads the company as Founder, CEO and Data Architect from Mexico City.

His thesis

Companies should know people well enough to talk to them by name, on their terms and on their schedule, without intruding. That idea became BIKY.ai, the AI driven operating system for the customer lifecycle, and BIKY AUTO, the commercial operating system of the automotive industry.

In his words
“We automate sales with empathy. We have AI salespeople who help the sales team do their job better.” (El Colombiano, 2026)
“Today's world is fast. There is no time to lose. The moment we don't answer, someone else is taking that opportunity.” (Excélsior, 2026)
“Mexico sells more than 1.5 million cars a year and shares a border with the United States. It is a huge market.” (El Colombiano, 2026)
“We all want to be called by our name, for people to know what we like.” (ENTER.CO, 2022)
“The projects we were going to ship in a year, we shipped in four months.” (Bancolombia Innovation podcast, 2024)
“Keybe uses AI for many things, starting with our own team.” (Bancolombia Innovation podcast, 2024)