Guillermo Prieto
CFO, board member and investing partner of Keybe Inc. CEO of Easy Lease Mexicana. Based in Mexico City.
CFO, board member and investing partner of Keybe Inc. CEO of Easy Lease Mexicana. Based in Mexico City.
Guillermo Prieto Beltrán is CFO and a board member of Keybe Inc, and CEO of Easy Lease Mexicana. Trained at IPADE Business School and based in Mexico City, he joined Keybe in 2025 as CFO and investing partner, and brought great value to the opening of the product in Mexico. His focus is the company's finances and access to auto credit, where he drives the use of AI in selling and financing vehicles. He is responsible for the company's finances, planning and administration across its entities: Keybe Inc in Delaware, KB Cloud Services MX in Mexico and Keybe S.A.S. in Colombia.
El Colombiano presents him, together with Dani Jokka and Caleb Ramos, as part of the founding team that leads the company in its agreement with BYD México.